More than 25 years of trade shows and events

My name is Roberto Triolo and I was born in Milan in 1971.

After graduating in Architecture from the Politecnico di Milano, I immediately started working as a designer for international trade fairs and events.

An industry mirroring the economy

Over the years, I have experienced firsthand the ups and downs of this sector: the boom in new technologies at the end of the 1990s; the crisis after September 11, 2001; the difficult recovery during the first decade; the stagnation after the 2008 default; the excitement of EXPO Milano 2015; the pandemic and lockdown between 2020 and 2022.

I have learned that the world of trade fairs is a faithful and immediate reflection of what is happening in the world, for better or for worse. If there is confidence in the economy, companies believe in the future and invest; if there is fear, they stand by and watch.

Goals and Solutions

When developing the exhibition design, I always try to be very proactive. I feel the need to investigate the company's objectives, even those that go beyond aspects strictly related to the construction of the stand: I try to understand the target audience of expected visitors, or the history of the products and services that will be presented. 

This preliminary work helps me to visualize possibilities that the company has not considered, both in terms of product display and communication.

Budget Optimization

They say that “the customer is always right”; I, on the other hand, have learned that it is my duty to warn the client about any errors of judgment contained in the preliminary briefing.

Experience is that professional skill that allows you to immediately understand whether a given approach is unsuitable for a certain type of context.

For me, a job well done is not about closing a deal, but about guiding the exhibitor towards effective solutions that maximize their investment; participating in a trade show is very expensive and the return must be guaranteed by winning choices.

Every project is a new story

I could show hundreds of photos of completed projects, but I remain convinced that each project is a story in itself, to be approached with the utmost attention to its specific characteristics, avoiding mechanically replicating past experiences.

Obviously, the individual solutions that have proven effective over time are an asset to be put in place for the perfect success of the event.

Constant research and technological development

My constant presence at trade fairs (from the assembly site to the event itself) allows me to stay up to date with the latest trends in style, which must not, however, become a prison for creativity. I am also always attentive to new construction technologies, always trying to learn something from the most innovative stand builders, with whom I try to establish ongoing relationships and collaborations.

I guarantee an initial response via email (not automated) within 6 hours.
For urgent inquiries, please also contact me via WhatsApp.

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